Making Things Shine Since 1972

We created Master Formula with one goal in mind β€” to make the most elite polish in the world!

πŸš› Free Shipping on Orders Over $50! πŸ† Trusted by Experts πŸ”₯ Unmatched Quality
πŸš› Free Shipping on Orders Over $50! πŸ† Trusted by Experts πŸ”₯ Unmatched Quality
Vintage cars parked in sunlight.

Why our products are special

We have exhaustively explored the latest technologies in polishing science, while also keeping true to the end user. Our research included conversations with thousands of polishers. Some were professional detailers or cleaners; others were everyday people polishing the wheels on their car, brass pieces in their homes, etc. They all said the same thing, "We want something easy to use, with amazing results". Well, we are proud to present what our customers have asked for.

Feedback From Real Customers

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Five-star review: Excellent, easy to use, great shine. Product review praising effectiveness and shine. Car wheels before and after metal gloss application. Five-star review: Easy to use, love the product.
Five-star review: Excellent, easy to use, great shine. Product review praising effectiveness and shine. Car wheels before and after metal gloss application. Five-star review: Easy to use, love the product.
Five-star review for chrome polish product. Five-star review for product effectiveness. Five-star review praising aluminum wheel polish effectiveness. Five-star review: Easy to use, love the product.
Five-star review for chrome polish product. Five-star review for product effectiveness. Five-star review praising aluminum wheel polish effectiveness. Five-star review: Easy to use, love the product.